Dubai’s Department of Economy and Tourism (DET) has launched a new campaign called “Chalo Dubai” targeting Pakistani travelers. The campaign video, featuring actors speaking in Urdu, aims to highlight Dubai as the ultimate family vacation destination. It showcases the city’s attractions, affordability, and family-friendly environment, making it an ideal choice for Pakistani visitors, especially those traveling with children.
The campaign promotes the “Kids Go Free” initiative, which allows families to explore Dubai’s diverse attractions. From classic landmarks such as the Dubai Fountain and Burj Khalifa to newer experiences like the Museum of the Future and AYA Universe, Dubai offers a wide range of activities for families. Children can enjoy complimentary stays and dining at various beach properties, city hotels, and resorts, including renowned chains like Atlantis The Palm, Address Sky View, and Sheraton Dubai Creek Hotel and Towers.
Bader Ali Habib, Head of South Asia at Dubai’s Department of Economy and Tourism, expressed the goal of showcasing Dubai’s unparalleled offerings and making them accessible and affordable for Pakistani families. With growing demand for family-friendly experiences among Pakistani travelers, the campaign aims to exceed their expectations and provide unforgettable memories.
For more information and applications, interested individuals can visit the official website of Visit Dubai. The DET plays a crucial role in positioning Dubai as a major hub for the global economy and tourism. It supports the government’s vision of making Dubai the world’s leading commercial center, investment hub, and tourism destination. DET drives efforts to enhance Dubai’s diversified, innovative service-based economy, attract global talent, and deliver a world-class business environment. It also oversees various entities such as Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, and Dubai SME, among others.