Elon Musk’s decision to limit the number of tweets users can view on Twitter could have a negative impact on the platform, particularly in terms of attracting advertisers. Experts suggest that this move may disrupt the plans of Twitter’s new CEO, Linda Yaccarino, who aims to rebuild relationships with advertisers after some had withdrawn their content following Musk’s involvement with Twitter.
The restriction on the number of tweets users can view has led to dissatisfaction among Twitter users, with some considering leaving the platform altogether. The new guidelines limit verified accounts to 10,000 tweets, non-verified users to 1,000 tweets per day, and new unverified accounts to 500 tweets. However, Musk has not specified how long these measures will remain in place.
Experts in the advertising industry believe that this decision could further damage advertiser trust, which Yaccarino needs to rebuild. The “chaos” brought by Musk to Twitter has already shaken advertisers, and this latest move is seen as detrimental to both users and advertisers. Reversing the advertiser trust deficit will require more than Yaccarino’s industry credibility alone, according to Mike Proulx, research director at Forrester.