Sustainable tourism has emerged as a crucial trend and necessity within the global travel and tourism industry. Various initiatives are being undertaken to measure and reduce energy consumption, waste generation, and plastic usage in hotels, while tour operators are striving to achieve B Corporation certification. The industry is actively embracing opportunities to enhance its overall impact.
Amidst this growing consciousness, rural tourism has emerged as an effective method to address over-tourism, promote the achievement of the United Nations’ Sustainable Development Goals, and support local economies and traditional ways of life. The United Nations World Tourism Organization’s publication titled “Tourism and Rural Development: A Policy Perspective” defines rural tourism as an activity that offers visitors a wide range of nature-related experiences, agricultural interactions, and insights into rural cultures and ways of life.
Rural tourism primarily takes place in non-urban areas characterized by low population density, landscapes dominated by agriculture and forestry, and the presence of social structures and traditional lifestyles. By engaging in rural tourism, travellers can immerse themselves in authentic cultural experiences, appreciate natural environments, and contribute to the economic and social well-being of rural communities.
This form of tourism not only provides visitors with unique and enriching experiences but also serves as a catalyst for sustainable development. It encourages the preservation of local traditions, the conservation of natural resources, and the promotion of responsible tourism practices. Redirecting tourism flows to rural areas, it helps alleviate the pressures of over-tourism on popular destinations while supporting the diversification of tourism offerings and income streams for local communities.
In summary, rural tourism is an essential aspect of sustainable tourism, offering a holistic experience that connects travellers with nature, agriculture, and local cultures. By embracing rural tourism, the travel industry can foster a more sustainable and inclusive approach that benefits travellers and rural communities.